John Summit
Industry: Electronic Music
John Summit has emerged as a leading icon in the House and Techno music scenes represented by Metatone. Metatone partnered with Minimist for their own website, and continues to return to create online representation for their artists.
Direction
The design direction for John's website embodies his vibrant, captivating personality with a minimal, energetic aesthetic that highlights only the most pertinent information. The ingenious navigation system continually directs visitors back to the home page, ensuring a comprehensive exploration of the site's various facets while showcasing John Summit's meteoric rise to stardom.
Function
The main objective was to display only the most relevant info & detail, make everything easy to find & navigate to, and make it easy to consistently update with up-to-date content. This is achieved by pulling dynamic content down from embeds such as Soundcloud and Bandsintown feeds. The easy-to use backend blogging feature makes it incredibly easy to post new news about upcoming shows, interviews and new tracks. The news feed can be updated on desktop and mobile with the accompanying app.
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